Rightful Group Empowers Business with Agile Digital Solutions to Deliver Unprecedented Levels of Performance.

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Our Story

Just when digital marketing was sprawling across the world and was changing industry dynamics and business paradigms, Rightful Group’s inquisitive think tank, clung on to the opportunity of being one of the pioneer organizations in the market.

We are the change that the industry called for, to succeed in the game of clicks, conversions, and everything beyond. Thus, discover new digital possibilities.

Our Vision

Converging Smart Insights Which Stimulate Digital Growth.

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Our Companies

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RightFul Labs

We create category-defining brands that thrive at the intersection of clarity and purpose, positioned to matter in culture through shared values and goals.

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Zappian

We are here to revolutionize the solutions in the performance marketing hemisphere—be it lead generation through email marketing, SMS, nudging the right target group through push notifications, tactful media buying that’s literally on the money, or every aspect of content marketing.

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RightFul Connect

Combining agile development with strategic thinking, our digital products and services bridge the gap between physical and digital experiences to make clients’ digital ambitions a reality.

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About The Agency

About Us